Curso de Inglés Nivel Avanzado

LOS CURSOS DE INGLES GRATIS PREFERIDOS POR LOS HISPANOHABLANTES

 

LECCION 8 - PAGINA 9   índice del curso   página anterior

 

How to change the world:  Google
Cómo cambiar el mundo: Google

Google began in 1996 as a project by Larry Page and Sergey Brin. Larry and Sergey were both studying at Stanford University in Palo Alto, California. In their research project they came up with a plan to make a search engine that ranked websites according to the number of other websites that linked to that site.

 

The domain google.com was registered in 1997 and Google Corporation was formed a year later. Google started selling advertisements with its keyword searches in 2000, and so Google Adwords and Adsense were born. The term PageRank was patented in 2001 – this term is actually named after co-founder Larry Page and not, as some think, named because it is the rank of a webpage.

In 2004, Google launched its own free web-based email service, known as Gmail. This service was made to rival the free online mail services supplied by Yahoo and Hotmail.

   

Google also launched Google Earth, an amazing creation that is a map of the earth based on satellite imagery. The cool part is that you can zoom right in to street level and actually see your own street and even your house! In 2006 Google launched Google Video, a cool search tool with thousands of videos to make your search: from personal homemade videos to TV shows made by the big television corporations.

In 2006 Google was added to the Oxford English dictionary as a verb – the verb "to Google" has become so popular that Google has even been worried that their brand name might lose their copyright and patent protections.

   

Today. Google is the most widely used search engine on the internet with a 54% market share and receives about a billion search requests per day. Therefore, with the many applications and products that Google has brought out, and the control it has over the internet it is possible that Google will become a very influential part of our lives in years to come.

 

VOCABULARY

research project: trabajo o proyecto de investigación; they came up with a plan: se les ocurrió una idea o plan; search engine: motor de búsqueda; that ranked: que clasificara, que ordenara; according to the number: de acuerdo con la cantidad; that linked: que enlazaban, que vinculaban; domain: dominio (sistema de denominación utilizado en); keyword searches: búsqueda por palabras claves; were born: nacieron; is actually named after co-founder: en realidad lleva el apellido del cofundador; as some think: como algunas personas creen; launched: lanzó al mercado; was made to rival: fue creado para competir con; amazing: sorprendente; zoom right in to street level: aproximarse hasta el nivel de una calle; homemade: caseros, hechos en casa; was added to: fue incorporado/a a; brand name: nombre de marca; might lose: podría perder; most widely used: más utilizado en todo el mundo; with a 54% market share: con un 54 por ciento del mercado total; requests: consultas; has brought out: ha producido; in years to come: en los años venideros.

 

Activity 89: Basándote en el texto anterior selecciona las alternativas correctas para completar las oraciones. Verifica luego las respuestas correctas.

1.

In Palo Alto, Larry and Sergey's plan was ...

  to make a search engine.
 
to prepare a research project.
 
to rank the University website.

2.

Actually, the term "PageRank" represents ...

  the rank of a webpage.
 
a co-founder's last name.
 
the position a webpage has.

3.

In 2004, Google launched Gmail ...

  to compete with Hotmail and Yahoo.
 
to start selling email advertisements.
 
to rival Hotmail free email service.

4.

When the verb "to Google" was added to a dictionary,

  Google worried about losing market share.
 
Google was sure to lose control over the internet.
 
Google worried about losing copyright protection.

5.

How many search requests does Google receive per day?

  1,000,000 search requests.
 
1,000,000,000 search requests.
 
100,000,000 search requests.

¡¡ FELICITACIONES !! Has finalizado la LECCION 8 del curso Avanzado conversacional.
Antes de pasar a la siguiente lección, por favor asegúrate de repasar todo lo que has aprendido aquí.

 

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