Curso de Redacción en Inglés

LOS CURSOS DE INGLES GRATIS PREFERIDOS POR LOS HISPANOHABLANTES

 

SECTION 5: BUSINESS WRITING

UNIT # 68

Franchising correspondence

Una franquicia (franchising) puede definirse como un sistema de negocio en el cual una empresa franquiciadora (franchisor) vende a un franquiciado (franchisee) el derecho a operar comercialmente con el sistema, formato y marca ya establecida en el mercado por el franquiciador. A tal efecto, la empresa franquiciadora entrega al franquiciado un manual de operaciones (operations manual) que debe ser cumplimentado en todas sus partes.

Como parte del contrato o acuerdo de franquicia (franchise agreement) el franquiciado paga una suma de dinero inicial, conocida como cuota de franquicia (franchise o front end fee). Es importante resaltar que el franquiciado también provee el capital necesario para habilitar su negocio.

An advertisement >> A letter

Aquí tienes un aviso de franquicia que publicita un novedoso servicio para niños:

Y aquí tienes la carta de un lector que se presenta como un potencial franquiciado:

 

Dear Sir or Madam,

 

A friend and I are presently looking to run a franchise in our town, which has a high percentage of young couples with small children. We have read about Kids & More and believe that it is an interesting concept and a rewarding business which could be successful in our town. We would therefore like to obtain further information about taking out a franchise with your company.

I think that the total investment maybe between 350,000 and 400,000 dollars. Could you tell us what on-going fees are involved and the length of the franchise agreement? We would also like to know the average turnover and profit of a typical franchise.

Although I have worked as an assistant at a day care centre and my friend has been a summer camp counsellor for several years, we do not have specialised training in child education and development. Must there be a staff member with such qualifications?

Finally, I would be grateful if you could tell me if there are any specific requirements concerning the type of premises needed in order to open a Kids & More.

I look forward to hearing from you.

Yours faithfully,

 
 

Gustavo Acosta Moreno

 
 

 

ACTIVITY # 68

ANSWERS

Este texto ha sido extraido de los comentarios de un franquiciado que explica el funcionamiento de una franquicia. Lee atentamente su explicación e intenta completarla con las alternativas verbales más adecuadas.

"For example, if you are the franchisor and I'm the franchisee, you are going to a certain way that you want me to the business from A through Z, and in your operations manual you'll me what clothes my employees have to , what time I should my business and my business, some guidelines on what I should be . You would tell me what to to people and what not to them, what to and who to goods from what to , etc. All of this is by you, the franchisor".

 

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