Curso Avanzado de Inglés de Negocios

LOS CURSOS DE INGLES GRATIS PREFERIDOS POR LOS HISPANOHABLANTES

 

LECCION 5 - PAGINA 2   índice del curso   página anterior   página siguiente

 

STEP 3

Listening and Checking with Transcription

In this third step, listen to the conversation again while you read the transcription. Finally, read the glossary information, phrasal verbs (highlighted in yellow) and notes at the bottom. This step also means good practice for your reading comprehension skills. To get information in Spanish, just place the arrow of your mouse on any highlighted word without clicking.

The Advertising Manager at Work

Click on PLAY to listen to the conversation

(In John Martin's office) 

JOHN

Oh, hello, Joanna. Can you find somewhere to sit?

JOANNA

Thanks. Now there are two things I'd like to tell you. Could we take the regular advertising programme first?

JOHN

O.K.

JOANNA

Well, I'm changing the style of our advertisements. I think the old slogan "H. & G. is your guarantee" is a bit out of date now.

JOHN

I agree it's old‑fashioned, but it's been part of our publicity for so long now that it's almost a household expression.

JOANNA

I think we should change it. We need to project a forward‑looking image. You know, modern efficiency plus elegance and old‑time product reliability.

JOHN

I certainly think that applies to the new desk range, but I'm not so sure about well, the old "steadies" like the "Windermere" range, for instance. That's run for years, and it's still selling well. That style of desk is still far from the end of its product life cycle.

JOANNA

If you think that, I won't change the slogan for that range. The advertising agency are all for keeping it, too.

JOHN

And we've got a lot of older customers who trust our reputation, so let's keep the new campaign for the new lines.

JOANNA

Right. Now we come to the new desk range, the "Standfirm". I'm very excited about this. It's a most attractive range.

JOHN

I think so too. We've got great hopes for it.

JOANNA

I've planned a teaser campaign. We'll run it for two months before the official launching, and that, as you know, is to be at the International Office Equipment Exhibition. Here are the suggested layouts. What do you think of this one?

JOHN

The girl is marvellous. But where are the desks?

JOANNA

That's the idea! Here's the perfect secretary, the ideal office: all the boss needs now is one of our magnificent "Standfirm" desks to complete the picture. Details will be given later.

JOHN

Splendid! Now, what about the direct mail shot?

JOANNA

We'll despatch that to two thousand potential customers. I think it should go out a few weeks before the exhibition.

JOHN

How's the exhibition stand coming along?

JOANNA

It's the first time we've taken a stand at this particular exhibition. I got hold of an exhibition contractor to design and build it for us. I've been down to the stand designers to see how they're getting on. From the drawings it's going to look very nice indeed.

JOHN

Are we going to see it before the exhibition? I think we should see it assembled first, before it's delivered in pieces to the exhibition site. So many things can go wrong.

JOANNA

Well, I've already authorised expenditure for this quarter in excess of my budget, and the contractors charge an extra fee, so I'll take a chance on it.

JOHN

Right.

JOANNA

Now the next thing is... er... I think it's very important that we should have a launching ceremony here at the factory. I suggest we invite all the representatives of the trade press, as well as a number of other journalists, anyone, in fact, who might give us a write‑up in their paper.

JOHN

Why not ask H.G. to make a speech?

JOANNA

Good idea! We'll have the blue executive-type “Standfirm” desk draped in purple cloth at one end of the Board Room. All H.G. will have to do is pull a cord...

JOHN

... Exposing our beautiful new desk to an eager world!

JOANNA

Yes, that's it. And another desk like it will be on display on our stand at the exhibition, complete with telephone, interoffice communication system... the lot. Everything the ambitious executive dreams of sitting in front of.

JOHN

Just the job. Don't forget the real live pretty secretary standing by to answer questions on prices, and so on.

JOANNA

Oh, I won't forget that. I'll be interviewing some girls with exhibition experience tomorrow.

 

 

GLOSSARY & NOTES

slogan

A striking or easily remembered phrase which reminds the public of a product (eslogan).

to be all for

To be in favour of; agree with (estar totalmente a favor de).

direct mail shot

It refers to all the advertisements sent on one occasion to a list of addresses. Direct mail advertising: leaflets, letters, brochures and advertising material generally, sent to a selected number of people through the post (distribución de avisos a una lista de correos).

to come along

To progress (progresar).

to get on

To proceed (avanzar).

trade press

The newspapers, magazines, journals which deal with technical or specialist subjects, e.g. The Brewers' Weekly or The Boiler-makers' Journal. (prensa especializada).

the lot

Everything; any collection in its entirety (todo lo imaginable).

 

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