Curso Avanzado de Inglés de Negocios

LOS CURSOS DE INGLES GRATIS PREFERIDOS POR LOS HISPANOHABLANTES

 

LECCION 8 - PAGINA 5   índice del curso   página anterior

 

STEP 8

Market Research: A Marketing Report

Here is a letter which Smith-Weston, the firm of consultants, sent to John Martin together with their marketing report. It contains a brief general statement which gives their main conclusions.

 

SMITH-WESTON CONSULTANTS
Industrial Consultants
Market Research & Production Engineering

 

June 5, 2005

 

John Martin,

Sales Manager,

Harper & Grant Ltd.,
London, W.25

 

Dear Mr. Martin,

 

We  now have pleasure in presenting the results of our researches into the box-file market. You will recall that in your terms of reference you Instructed us to report on three main subjects: on the overall size of the market, its trend, and the firms which are at present supplying it.

 

In general terms we find that, though static for several years, the market Is now expanding. There are eight major firms in the business, one of which holds forty per cent of the trade. The average retail price is approximately eighty pence per file, while wholesale prices range between sixty-five to seventy-five per cent of the retail price.

 

Our recommendation is that you should enter the market by selling directly to the large users through your existing sales force. We consider that your particular product has every chance of success. Attached you will find detailed account of our researches.

 

Yours sincerely,

 

Oswald Morgan
SMITH-WESTON CONSULTANTS

 
 

END OF YOUR  DAY 8  AT HARPERS & GRANT LTD.

Click here to go back to OM COMPANY
for your NINETH day of work
.

 

LECCION 8 - PAGINA 5   índice del curso   página anterior