Lee aquí la
historia de la empresa en la cual vas a
trabajar durante 15 días.
Realiza todas las
actividades de cada día de trabajo y
consulta las respuestas.
tu examen final únicamente cuando hayas
completado las 15 lecciones de este curso.
In this first step, you will read carefully the presentation of this
unit (phrasal verbs have been highlighted in yellow). A full
glossary below will help you understand it better. To get
information in Spanish, just place the arrow of your mouse on any
highlighted word without clicking.
Harper & Grant are hoping to
box-filemarket. Their research
come up with a
very new, simple and quick device to hold papers together in a
box-file. Before the Sales Manager, John Martin, can get the
authority to spend money on a new project like this he has
to find out the
chances of success.He therefore asked a firm of
Market Research consultants to
examine the prospects, that is, report on the size of the present
market for this type of file. The firm of consultants who have
market research were first given
terms of reference, that is, they
were asked to supply particular information. John Martin wanted to
know if the market was growing or contracting, getting smaller.
it shows that there is a growing interest in box-files. The report
also gives details of all the other firms who produce box-files: the
ones who do the most business are called the
When Mr. Grant sees the report he wants to know what the average price
was to the user or buyer. In this case the average price was ten
shillings each file. The wholesale price, the price paid by the
retailer, is twenty-five to thirty-five per cent off the retail
price. This is the gross margin the retailer makes, out of which he
must pay all expenses and make a profit.
When launching a new invention it is vitally important
the new idea with the
patent gives the
patentee the sole right, the only
right, to make, use or sell his invention during the time the patent
remains in force, that is, as long as the annual patent fee is paid.
It can be up to sixteen years. After that anyone can use the idea.
If the fees are not paid, then the patent is said to have
The next important step is to register the file and decide on a
trade mark for it. John Martin
goes along to Hector Grant's office
to bring him up to date on the
box-file situation so far.
a file in the form of a kind of box
in which papers and documents are kept in position by a metal clip(fichero, archivo);
to come up with: to produce or introduce new ideas (innovar,
aparecerse con algo novedoso); to find out:
to search or inquire about
(averiguar, consultar, investigar); Market Research:
the investigation of present and future market requirements. An
investigation of a market for a product; to discover, for example,
who are the leading producers, what type of customers they appeal
to, what are the present sales figures, whether a new manufacturer
could successfully enter the market, what type of advertising would
be required, etc. (investigación, estudio del mercado);
to carry out:
to fulfill, to perform, to put in practice
(llevar a cabo, realizar);
terms of reference:
the details of a job which are referred to a person or
organisation. For instance, John Martin asked Smith-Weston to report
whether the market for box-files is growing or contracting; which
firms met the demand; the market share enjoyed by each major
supplier; price levels and methods of distribution. He did not
invite comments on his own sales organisation. The consultants had
to restrict their activities to their terms of reference
(marcos o términos de referencia);
details collected by a team of researchers about all
the information required on a certain market, for example, the
number of firms supplying the market
(informe de comercialización);
comes in: is received (llega, se recibe);
firms which do the most business in a particular field and set the
on design and price(líderes del mercado, empresas que ocupan los primeros lugares en
to fill out the necessary documents required by the Patent Office(registrar, inscribir);
where inventions, etc., are registered or patented and thus protected
from imitation(oficina de patentes);
an official department which issues patents (el que otorga una patente);
an official document granting an inventor sole rights to
make or sell an invention(patente);
patentee: the inventor to whom a patent is issued.
If a patented invention is copied without
authority the patentee can bring a legal action against the
person or company infringing the patent
(el que obtiene una patente);
lapsed: ended (caducado);
a formally registered symbol identifying the
manufacturer or distributor of a product and marked on his goods to
show that they are made by him(marca de fábrica o de comercio);
to bring up to date: to inform someone the latest news
(actualizar, informar las últimas novedades, poner al tanto).
Listening for Gist
In this second step, you will listen through this conversation.
Don't worry about understanding every word they are saying. Now,
just relax, start listening to the audio file and try to understand
the general meaning.